NO 'SET IT AND FORGET IT' HERE.

WELCOME TO DEL REY LABS.

We are an outcome-based trading desk that works deep within the AI-powered optimization engines that DSPs and buying platforms offer to garner the best results across all campaign KPIs and beyond.

We are a programmatic and paid media solution for advertisers and agencies who wish to consult with experts across their multi-funnel, multi-channel campaigns.

We are firm believers in intelligent, thoughtful and consistent human-powered optimization because, despite rapid innovations in AI, the industry still needs, and will always need, seasoned experts at the helm.

For our consultancy offering, please review 'Services'.

DRL is:
KNOWLEDGEABLE
PASSIONATE
STRATEGIC
AGILE

SERVICES.

Best in Class AdTech

Bespoke Media Plans For All

Both Enterprise and Small Business clients across B2B & DTC receive custom media plans crafted around target audience and end goals. We believe all media strategies require attention and customization regardless of budget.

Actionable Insights

Clients receive expert campaign analysis on a regular basis with actionable insights to empower immediate and future buying decisions.

Accessible Traders

Unlike many desks, our client-facing trading experts are directly assessable to discuss the intricacies and nuances of your campaign.

Knowledge Sharing

Educational sessions are custom-tailored to your areas of interest and potential knowledge gaps across programmatic and paid media.

Consultancy Services

DRL provide advisory services across business transformation, organizational restructuring, auditing, partnerships, team management and more.

DRL partner with the best technology platforms for your needs. We are constantly vetting new partnerships as the landscape grows and evolves.

HOW CAN WE HELP?